Ad Campaign Targets Meth Use in Indian Country


“There are a lot of cool things about being Native. Meth isn’t one of them…”

This is an example of an advertising campaign aimed at restraining methamphetamine use in many American Indian communities in New Mexico and in other states.

The campaign was launched by Federal officials, and includes ads on television, radio and billboards. A 2005 study revealed that 14 percent of Native American high school students used meth.

Gil Kerlikowske, the director of the Office of National Drug Control Policy,  states:

“…You have to look at what’s at the root cause,” he said. “Historical trauma is part of it, poverty is part of it, lack of opportunity, loss of language and culture, challenging family circumstances. … I don’t think we appreciate how hopeless sometimes things could be for a particular youth.”

Larry Echo Hawk, assistant Interior Secretary for Indian Affairs sums up the campaign this way,

“… enforcing existing laws are a must but  we’re not going to arrest ourselves out of a problem like this. That is why I’m so pleased to see the ad campaign is all about education and prevention…what we’ve got to do is challenge our young people to make good decisions, do what’s right, to stay away from drugs and their ill effects.”

This  is good news that reflects positive progress in our country!  Read the article, then share your thoughts with us.

Category: Health