Navajo Beef Program: Helping Local Navajo Families

“The Navajo Nation Gaming Enterprise (NNGE) in conjunction with Labatt Food Service and Navajo Nation Leadership is celebrating… The program now features 23 local Navajo ranching families raising high quality beef. Since its launch November 2012, the program has grown in revenue for local Navajo ranchers, product distributed and customer base and by the end of 2016 is projected to produce $2.3 Million in revenue.” NativeNewsonlineNavajo Nation Gaming Enterprise's Navajo Beef program expands. -

Excerpt: $2.3 Million Navajo Beef Program Benefits 23 Local Families-NativeNews

“We are proud to partner with local ranchers and improve their quality of life in conjunction with Labatt and our Navajo Nation leadership team, stated Derrick Watchman, CEO of NNGE.

Derrick Watchman, CEO of NNGE

Derrick Watchman, CEO of NNGE

The Navajo Beef Program is part of our larger commitment to Buy Navajo and allows our properties to better showcase world-class Navajo cuisine to the world while generating much needed revenue and jobs for the Navajo people. We would like to thank the Navajo Nation Council – including Council Delegate Lorenzo Curley – for their efforts to make this visionary program a reality.

The program involves local Navajo Ranchers like Travis Platero and family. The Platero family lives on the H-P Ranch in Haystack, NM, where producing premium quality livestock is a way of life… A proud cattleman, Travis looks forward to growing the family’s cattle business and teaching his kids many of the skills his dad taught him.

Twin Arrows

Twin Arrows

Navajo Beef is featured at the award-winning Zenith Steakhouse at Twin Arrows Resort in Flagstaff as well as available at Fire Rock Navajo Casino, Northern Edge Navajo Casino and Twin Arrows Navajo Casino Resort’s four other dining venues…

Through the Navajo Beef Program ranchers – at Padres Mesa Ranch in Chambers Ariz., 14R in the New Lands area and Turquoise Grazers in Window Rock, Ariz. – uphold traditional practices to produce premium, quality beef that is always tender and full of flavor. Navajo Certified Beef is Choice grade or better and aged 21 days.

Labatt Food Service, the tenth largest food distributor in the country, ensures the quality of the beef, that local Navajo ranchers receive fair payment and that the entire animal is used.”

“The success of this program allows the ranchers to improve their lives and increase the quality of life in their communities.” ~Al Silva~ Chief Operating Officer of Labatt Food Service.

Category: Navajo