Navajo Model Starts Luxury Skin Care Line: “This Is My Beauty”

“Ah-Shi in Navajo means, “this is me, this is mine, that’s me”! Ah-Shi beauty…….This is MY BEAUTY luxury skin care brand is for the fearless and unstoppable souls who enjoy quality skin care products.” Ahsaki Baa Lafrance-Chachere

Ahsaki Baa Lafrance-Chachere has started her own skin care line, Ah-Shi Beauty.

Excerpt: ‘This is my beauty’ by Pauly Denetclaw, Navajo Times

“Ahsaki Baa Lafrance-Chachere grew up in Ganado, Arizona, where she had her kinaalda, played high school sports and eventually graduated from Ganado High. It was also where she discovered her love for entrepreneurship. ‘I saw the opportunity of making money at a young age,’ Lafrance-Chachere said with a chuckle. ‘My family is very traditional.’

So what I’d do was save all my good candy and I’d save it until it was movie time. ‘Then I’d make my own concession stand at my grandma’s house and I’d charge my whole family,’ she said trying to hold back her laughter. ‘I was a genius back in the day. I had no overhead. I got my snacks from the cracker jack throw and boom.’

Today, at 27, she’s a small business owner of a restaurant, Four Arrows western wear and recently Ah-Shí Beauty, a high-end skincare line.

‘Growing up and to this day, I’ve been dealing with my own personal skin,’ Lafrance-Chachere said. ‘We’re at war all the time. What am I doing so wrong? Do I need to put the achii down or what? I love my potatoes and fried everything!’

After years of trying skincare products that ranged from the dollar store to high-end skincare lines, she decided to try to make her own. So in 2014, she started her journey to creating Ah-Shi Beauty.”

Visit Ah-Shi Beauty here: https://www.ahshibeauty.com/about/

 

A Word From Native Boss Babe (Ahsaki Baa Lafrance-Chachere):

Ah-Shi Beauty

“As I sit here in my office, brainstorming about my next business move and mapping out my next color pallet for my new clothing line. I hold my Navajo Tea up close and close my eyes. I vision myself back home in Besh-Be-toh, AZ right now the reservation is getting lots of rain so I can only imagine the smell of the wet dirt and sage brush surrounding my home. I vision my little sisters, my parents, my husband enjoying riding in the open valley, my family and I remember why I am doing what I am doing. I am doing this for my future family (I do not have kids yet), my family, and my people on the Dine Reservation… I vision my business to be big enough to hire my people on the reservation and off.

To help the next generation of young business women/men and help them pave their way.  I hope to be one of their stepping stones to help them achieve their dreams and goals… To be a Native Boss Babe outside the four scared mountains is tough but it is possible. It requires a lot of work and faith. There will be walls that seem to never fall and let you by. So you will have to think creatively and find away to knock it down or just find another way around it. You will face fear that will make you sit back and intimidate you. But do not let that stop you, you can do two things: Face it and power through it, or get help to overcome it.

If you can vision it than you can achieve it. Believe with all your heart. Never let anyone tell you  that you cannot do it. Protect your vision. Remember your four clans make you who you are! Our ancestors fought to hard for us to settle with okay. Let’s strive for the stars, and never settle with okay but the best. ..   Now go get it. This what makes me a Native Boss Babe. My culture, my faith, and my passion to achieve my dreams and goals.” 

 

Category: Business