“Bethany Yellowtail is a badass Northern Cheyenne and Crow woman, creator and clothing designer. The maternal spirit she has is powerful—she has that wonderful spirit of creation—she makes some of the most amazing clothes I have ever seen. Period. Not “Native clothing”—but instead ridiculously beautiful clothing that is some of the hottest that I’ve ever seen that happens to be made by a Native women”. G. Ross ICTMN
Excerpt: Fearless Fashion Designer Bethany Yellowtail…Gyasi Ross, ICTMN
“She’s amazing. A creator. Someone who, within our communities, provides an incredible value as a person who clothes our communities.
Historically the seamstresses were amongst the most important people of our communities because, what good would the warriors be without clothes that kept them warm? They couldn’t fight! What good are the hunters if their feet get cold? They couldn’t hunt!
So recently when the brand KTZ made some clothes that closely emulated Bethany’s designs, my thought was, I get it. Her work is gorgeous and powerful! Why wouldn’t someone be attracted to her work?
It’s just like hip-hop—of course everyone of all ethnicities is going to want it. Granted, it would be cool if KTZ reached out to Bethany and said, “Hey, I really dig your style.
Maybe we can work together? Still, designers find something meaningful and necessary in Bethany’s (and other Native designers’) designs. That means there’s a place for them to work together.”
“I just want to do what’s inherent to me and do what my ancestors have always done: create beautiful, stunning, meaningful and purposeful wares. By utilizing authentic designs, traditional elements and combining them with my love for fashion, I simply want to create and express myself without anyone else defining who I am. I know who I am better than anyone else!”~Bethany Yellowtail~